Roy wrote:All drug ads.
Come to think of it, there are few commercials about anything that do not irritate me. However by far the worst are the many for auto insurance by Liberty Mutual.
yes, the liberty mutual advertisements are the worst of the worst even though some months it seems like progressive auto insurance can make a good run at them in this department -- it is all above and beyond the conventional wisdom that even an irritating advertisement is effective because people remember it . . . i cannot quite put my finger on it, but the one they do with the wife running down her brother-in-law who was babysitting introduces the most unsympathetic character* i have ever seen anywhere† . . . i cannot imagine that netting them any new customers at all . . .
in re advertisements for pharmaceuticals and devices and techniques, with the partial exception of new zealand, i don't think there is anywhere else on earth where things are the case to this extent, though i have always thought the "big pharma" explanation is an oversimplification and by accident or design lets the government, some doctors, and mafia-like medical and pharmacy professional organisations off the hook . . . not to mention the advertising agencies which actually do the deed and the broadcast networks which put the trash on the air . . .
the kind of advertising of this type i was first familiarised with concerning this would be the occasional advertisement for a well-established proprietary over-the-counter or chemist-discretionary preparation of something like chlorpheniramine, tripelennamine, or paracetamol with codeine on the side of a streetcar or columnar kiosk for advertising with a line or two of text, like the paracetamol-aspirin-caffeine-dihydrocodeine-antacid tablet that helps with the awful head and body aches that lots of people can get from the föhn wind or the local equivalent of chlor-trimeton for hay fever season . . . it did the trick very well, though actually knowing what is out there and how it works before one goes the chemists' to get something helps a lot too . . .
* in terms of audience response, that is . . .
† adding the proviso that i have no interest whatsoever in slasher/splat films especially since i think the very genre is an indication of a paucity or absence of talent on the part of the writers and/or directors on top of whatever else . . . not even worth it when it cost $4 or <50 ös . . .