This cock fight has now landed in court. The plaintiff alleges a lot of facts. My favorite is this one:
23. Defendants are well aware of the fame and strength of the Big Cock Country Trademark and the incalculable goodwill associated therewith. In fact, Defendants' choice of continuing to willfully infringe Mr. Peterson's Trademark, thereby risking statutory damages and attorney's fees, in and of itself demonstrates the significant value of Mr. Peterson's Big Cock Country Trademark.