Bush, 36, is the nephew of former President George W. Bush and grandson of former President George H.W. Bush. His father is former Florida Gov. Jeb Bush, and his mother, Columba, is a native of Mexico.
He speaks fluent Spanish and comes from a family – particularly his father and uncle – that has made a concerted effort to build bridges to Latino voters.
“The two areas that we, as a party, are weakest in are areas he’s been focused on for well over two years,” said Republican consultant Matt Mackowiak, noting Bush’s work to attract younger voters and Hispanics. “I think that shows fortitude on his part.”
Latin in his background, photogenic, with the Texas Bush machine solidly behind him.
I think it's even money they'll run him in 2016. All they gotta do is keep him away from scandals.