defactobrigade wrote:also slightly off topic but who's to say that in 5 years the Frequency won't be gone?
Has it stood longer than The Slipper Club or the King Club ever did? (honest question, seems like they both lasted at least as long as the Frequency currently has).
I do think the Frequency does things better than both of those clubs, namely that you can go into the bar without having to pay the cover (they did that at Slipper too, but what I think defeated the slipper was the stage setup being so goofy and it was probably run poorly, which I canNOT attest to).
I think we've been around longer than the Slipper Club, I may be wrong. How long will I keep doing it? Who knows? There are factors beyond Madison's music scene at play.
Having been in the same building for three years, I completely understand why ANY business has failed there. Lease structure, rent and other expenses (paying utilities for residents above the club, property taxes on the whole building, etc, etc, etc). I also understand why Jack couldn't move the stage to the back of the room like I did. He sure would have had it been allowed by the landlord. Jack did the best he could with his hands tied, nothing but big respect for him and what he accomplished there.
I have tried running free shows in the past with ridiculous drink specials. It didn't help, and in fact bands got paid less. The problem we experience is the glut of East Side bars that have live music every weekend, where the bread and butter for any bar business is. Mickey's, The Wisco, Crystal Corner, Alchemy, Harmony, Mr Roberts, Project Lodge and all the other places that do shows on the weekends benefit from having a large local populace that can walk to multiple shows in one evening. Local bands I hosted regularly don't approach us for shows much because of it, I have found.
The Frequency has residents in the area, but they aren't rabid music lovers for the most part, and in fact many complain about the noise and extra traffic live music brings. We generally never charge a cover at the front door (promoter shows and sold out shows being the exception) and yet there is no regular crowd that surfs in to support the myriad of musical acts we bring in.
We've tried multiple formulas to get folks out, but if people don't know a band they are more likely to bypass The Frequency.
It is what it is, this is a small town with small cliques. I'll keep supporting live music as long as I can with The Frequency, with the understanding that it can end or go sour in a heartbeat.
Maybe the city could start out by giving business owners a parking permit. Very sick of spending the little money I have on parking tickets.