snoqueen wrote:I would like to know what businesses are "suffering" because of this event. I'd think the added traffic at food and drink places would be obvious
I'm skeptical whether RtD really passes the "if not for" test. I'd want to see some data on this.
and Ride the Drive could easily be promoted as part of a family weekend vacation that included other Madison fun like a zoo visit, the Childrens' Museum, and a hotel overnight.
Does the novelty of biking on city streets hold up for folks who don't drive those streets anyway? If I'm thinking about coming in from out of town for a bicycle holiday, is swerving across East Wash without a care going to motivate me the way that biking the Monona loop would?
Honestly, I think economic arguments are an ex post facto attempt to justify continuing and expanding the event.
Soglin ought to get out there and make an appearance. He may not be a spandex god, but Ride the Drive is totally for everybody (not just the few annoying show-off racers I saw today) and deserves its summertime schedule slot right up there with the canoe-portage event and Cows on the Concourse.