postering etiquette

Who's making noise in and around Madison? What's new in the business of making music around town? Review shows and CDs here. Please keep all hype in Hype Exchange.

Posters are...

Poll ended at Sun Feb 01, 2004 2:24 pm

a highly effective marketing tool
a necessary evil
Total votes: 22

Kenneth Burns
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Postby Kenneth Burns » Wed Jan 28, 2004 10:51 am

Lord, this topic again?

My feeling is that yes, it's best to be courteous, but kiosk space is a limited resource. If someone covers your posters, the productive response is to put up more posters. It's a sales game, friends. If you really think you can change people's behavior by appealing to courtesy and fairness, you shouldn't be in the music business. Time musicians spend angsting about State Street posters is time far better spent on the phone bugging club owners and record labels.

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Postby Venus » Wed Jan 28, 2004 11:50 am

Too true and well-put! I've always tried to be respectful and not cover up others' posters, but you're right - courtesy's a rare commodity in this musical world of ours. Someone's usually covered up our posters well in advance of our shows. Instead of getting spiteful and reciprocating, we just don't poster much anymore, and it hasn't hurt anything so far... It's great for name recognition, but I think that people who are most apt to go to shows are looking at the club calendars in our local newspapers and music papers when they're deciding what show to go to on any given night. But, yeah, it's frustrating, this whole postering competition...

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Postby minicat » Wed Jan 28, 2004 11:57 am

I find it best to poster on the windows of businesses you don't like.

Just kidding ... or am I?

I try not to cover up events that are still coming up, no matter what it is. It's just courteous. However, I don't think it makes a bit of difference what you do. They're gonna get covered or ripped down anyway by someone who is not courteous or just doesn't care.

And I especially love it when you go out for a second round of postering and see that someone has ripped off half of all your posters. That's always nice.

As Kenneth said, you pretty much just have to figure on making repeat rounds. That's just the way it is.

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