New Name For Literacy

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Should there be a new name for literacy services in Dane County?

Poll ended at Thu Oct 05, 2006 6:37 pm

Yes
3
100%
No
0
No votes
 
Total votes: 3

Greg Markle
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New Name For Literacy

Postby Greg Markle » Tue Sep 19, 2006 6:37 pm

The State Journal recently ran a story about the Madison Area Literacy Council changing its name: http://www.madison.com/archives/read.php?ref=/wsj/2006/09/05/0609050053.php


The Madison Area Literacy Council is looking for a new name to better represent its mission and the people it serves.

Choices for the new name are:

Literacy and Education Center.

Literacy for Dane.

Literacy Network.

Literacy and Language Center.

Voting begins Friday, International Literacy Day, and runs through Oct. 1.

For more information or to cast your vote, visit www.madisonarealiteracy.org.


After 33 years with essentially the same name the Literacy Council wants to update its name to one that engages the whole county and is inviting and easy for people to remember and write.

A discussion on the daily page is great but also please vote for your favorite at: http://www.madisonarealiteracy.org

The Literacy Council wants the community it serves help choose the new name for literacy services in Dane County.


Thank you,

Greg

white_rabbit
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Postby white_rabbit » Tue Sep 19, 2006 6:41 pm

How about READ NOW!

Greg Markle
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Postby Greg Markle » Thu Sep 21, 2006 10:43 am

If only it was that easy!

The last day to vote is October 1 -- Canterbury Run/Walk Day.

dave esmond
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Re: New Name For Literacy

Postby dave esmond » Thu Sep 21, 2006 11:07 am

Greg Markle wrote:
After 33 years with essentially the same name the Literacy Council wants to update its name to one that engages the whole county and is inviting and easy for people to remember and write.


Expecting a name to be "engaging" and "inviting" is asking a bit much. People often expect too much from names and titles. They usually can't tell the whole story of an organization or be expected to make people feel a certain way.



I'd worry about the easy to remember part. And since the old one was around for 33 years I'd maybe just try "The Literacy Council". You'd at least keep some of the benefits of a 33 years of name recognition and it makes as much sense as Literacy for Dane or Literacy Network as far as describing what you do.

snoqueen
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Postby snoqueen » Thu Sep 21, 2006 11:18 am

Literacy Council! with your new fresh exciting exclamation point would be tasteful, n'est ce pas?

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Postby Bwis53 » Thu Sep 21, 2006 11:51 am

It just occured to me that if you said "illiterate" to an illiterate person, they'd say,"What's that?!"

Maybe Madison Reading Council , Madison Reads, or even Reading is Fundimental, would get better recognition.

Oprah
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Postby Oprah » Thu Sep 21, 2006 5:05 pm

Seems to me that they'd want to find a name that's appealing and has meaning to their target audience, which is comprised of those who are in need of literacy services. If this is true, I'd argue that a website based survey is not the best instrument for gathering this input. I'd recommend that they establish a dialogue with folks who are currently and have formerly used their services, or is the intent of the name change to be more appealing to donors/volunteers. Also, their mission includes ESL services. Therefore, the new name should address this target audience as well. I like the earlier suggestion by white_rabbit:


READ NOW!
(LEER PRONTO!)

Chuck_Schick
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Postby Chuck_Schick » Fri Sep 22, 2006 8:32 am

snoqueen wrote:Literacy Council! with your new fresh exciting exclamation point would be tasteful, n'est ce pas?

Or if you really want to attract today's youth, you could make it "Literacy, Bitches!"

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Postby berbo » Fri Sep 22, 2006 9:00 am

Chuck_Schick wrote:Or if you really want to attract today's youth, you could make it "Literacy, Bitches!"


How about "Books 'n' Shit, Word!"

Greg Markle
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Postby Greg Markle » Fri Sep 22, 2006 9:13 am

Great discussion! Thanks for the input.

Good points about the target audience. Actually the Literacy Council has three pretty distinct target audiences.

1. Learners: low literate adults and families that may or may not have English as a spoken language. The literacy council serves folks with over 30 different first languages including a lot of folks that speak English well but need help with reading and writing.

2. Volunteer Tutors: Over 400 volunteers provide over 10,000 hours of literacy instruction a year. We need more tutors, as there are learners on a waiting list.

3. Donors: Individuals, corporations, organizations, and foundations in and outside of Dane County that provide funds to make programming happen.

It makes choosing a name a bit difficult when you want to speak to all three groups. Should you rank one group more important than the others?

We are also doing paper ballots with all of our learners.

Greg Markle
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Postby Greg Markle » Tue Nov 14, 2006 1:55 pm

The culmination of a yearlong naming process happens Monday, November 20 at 7:00 at the Madison Central Library.

Thank you to those that submitted over 200 potential names and to the almost 2,000 people that took place in the public polling as part of the naming process!

The new name for literacy services in Dane County will be announced at the Madison Central Library on November 20 at 7:00 p.m. The public is welcome to attend.

StateEmp
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Postby StateEmp » Thu Nov 16, 2006 1:37 am

How about the Derek Zoolander Centre For Kids Who Can't Read Good?


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