Genie wrote:I do read Isthmus and have read it since it started and I think it would be a shame if we lost it.
The Crapitol Times made the mistake of calling itself a "news" paper until the end; even though it was clear they wern't reporting "news" at all, they were peddling Madison's status quo's line. That's one of the reasons they folded. People aren't interested in paying for bought and paid for government/public-bureaucracy propaganda. "Isthmus Publishing Inc" calls itself what it is, an "alternative" weekly; now with web functionality. They never charged for that day's talking points. Also, "Isthmus" delivers what a lot of Madison's population wants; sex, perceived permanent youth, sin, a culture of ease, guilt, fashion, excess, and escapism... IE liberalism.
But, "Isthmus" will have to compete with all of the self publishers out there who provide a lot of the same content they do for free. That's tough to beat, and "Isthmus" might make up its margins by cutting staff; the most expensive cost in the media business.
Besides, Madison's self loathing and self celebrating types need their drug, smugness, in large doses and often. "Isthmus" serves that niche well. "Isthmus" transitioned into the new media era, they won't be going away.