Isthmus online pop-ups/Covance

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jjoyce
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Postby jjoyce » Mon Jun 16, 2008 3:13 pm

fennel wrote:The notion that choosing to screen out irrelevant and annoying clutter diminishes revenue is absurd.


Pardon the brusque response, but how would you know? When was the last time you tried to sell an online ad?

supaunknown
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Postby supaunknown » Mon Jun 16, 2008 3:17 pm

jjoyce wrote:and a memorial to Derek Vohs placed by Burnie's Rock Shop on the page where I'm typing this.

I haven't seen that one.

If it's the same guy, I remember his first rough day as a transfer student in middle school. I'm sad just thinking about it.

christopher_robin
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Postby christopher_robin » Mon Jun 16, 2008 4:29 pm

I like the Liz Lauer ads, by the way--I've clicked 'em more than once. Nice little rotational design there with a useful landing page.

"Great advertising matched to content enhances the user experience."

- Louis Rossetto

Shipley
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Postby Shipley » Mon Jun 16, 2008 5:23 pm

fennel wrote:The notion that choosing to screen out irrelevant and annoying clutter diminishes revenue is absurd.


What other way to generate revenue is there online? I mean, short of TDP going to pay memberships, how are they supposed to make enough money to keep the lights on or pay the stable of writers and editors that make the page "daily"

Trust me, the only thing absurd is the amount they pay freelance. :wink:

Marvell
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Postby Marvell » Tue Jun 17, 2008 9:12 am

christopher_robin wrote:I like the Liz Lauer ads.


Liz rules. We partied naked!!!

christopher_robin
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Postby christopher_robin » Tue Jun 17, 2008 12:09 pm

Part of me wants to hear more of that story, and part of me suspects that request may very well be at odds with the ad itself...

Marvell
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Postby Marvell » Tue Jun 17, 2008 12:12 pm

christopher_robin wrote:Part of me wants to hear more of that story, and part of me suspects that request may very well be at odds with the ad itself...


Well, what's funny about that is - there are pictures of the event in question.

I've never seen the guys in Supreme Pizza look so surprised...

Garimba
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Postby Garimba » Wed Jun 18, 2008 11:27 am

Marvell wrote:
christopher_robin wrote:I like the Liz Lauer ads.


Liz rules. We partied naked!!!


Clearly Liz Lauer has skills and they ain't all real estate.

*goddess wah wah pedal sounds*

Peanutbutter
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Postby Peanutbutter » Wed Jun 18, 2008 12:38 pm

jjoyce wrote:It's astonishing to me that someone whose band has benefited from reviews, coverage and the free listings Isthmus|TDP offers local performers would essentially advocate against supporting our advertisers, many of whom are friends and neighbors.


deja vu!

I said almost this exact thing to my friend when he turned the radio station to a different channel during a commercial. Fucking ingrates

jjoyce
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Postby jjoyce » Wed Jun 18, 2008 1:02 pm

Are you actually in a band whose music is played on a commercial radio station?

ilikebeans
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Postby ilikebeans » Wed Jun 18, 2008 1:41 pm

The issue I have with TDP advertising is the sheer number of animated ads on a single page. It's a bit like trying to drive down the main drag in the Dells.

Suggestions: more text-only ads, a la Google (which are quite effective when presented correctly), or limit the number of graphics ads per page. You could also limit the number of times an animated ad loops through its frames.

jhain
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Postby jhain » Wed Jun 18, 2008 1:50 pm

ilikebeans wrote:You could also limit the number of times an animated ad loops through its frames.

Good idea. I like thedailypage but it is the most ad intensive website I regularly visit. At a certain point that starts to become counterproductive as I mentally tune out all ads.

TheBookPolice
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Postby TheBookPolice » Wed Jun 18, 2008 1:56 pm

You could allow for the registered user to toggle between a widescreen page margin and a non-widescreen, at the user's discretion. That way, it doesn't feel like as much of the screen is occupied by ads, but the same number and type of ads are still running.

christopher_robin
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Postby christopher_robin » Wed Jun 18, 2008 2:01 pm

Oh wow, man, you guys lead sheltered lives. Ads here are pretty low-impact.

Just locally, it gets much, much, much worse:

http://www.channel3000.com/
http://www.madison.com/

Also locally, The Onion used to be really bad, but they're on board with the new Facebook-led trend of very high CPM sponsorships with 1 or 2 very high profile ad positions:

http://www.theonion.com/content/index

Out in the woolly world of the Web, though, it's a zoo of pop-unders, take-overs, rich media nonsense and seizure-inducing high-speed animations for low mortgage rates and varicose vein treatments that makes any sane person run screaming into the street, looking for the nearest sanitarium so they can calm down.

jhain
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Postby jhain » Wed Jun 18, 2008 2:12 pm

christopher_robin wrote:Out in the woolly world of the Web, though, it's a zoo of pop-unders, take-overs, rich media nonsense and seizure-inducing high-speed animations...

I wasn't talking about porn sites, just news and info. I visit digg, myspace, youtube, and gardening sites mainly. thedailypage has more ads than any of them which wouldn't be so bad since they are small but the animations get really annoying. The constant movement is a distraction. You can set a gif to cycle as many or few times as you want. The ones that get my attention are the ones that have long waits before or between animations.


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