square wrote:What do you suppose the reading audience is of the Isthmus? . . . If the reading audience of the Isthmus averages 30 years old, college educated with kids . . . then perhaps the perspective needs to come from someone of their ilk to interest those who typically read the paper.
According to this very website, the average age of Isthmus readers breaks down as follows:
18-24 -- 16.9%
25-34 -- 23.6%
35-44 -- 21.8%
45-54 -- 19.9%
55+ -- 17.8%
Of those percentages, 94% had come college education, and 73% obtained a college degree. Five percent of the audience identified as "student." I am
their target market and I found this article antithetical to the very notion of a pub crawl.
Anyone who attended college (or even those who didn't) has experienced a pub crawl or is at least familiar with the concept enough to know that people progress from bar to bar getting ginned. Moreover, a greater percentage of the Ishmus readership is either from Madison or went to school here so is familiar with pub crawling up State Street specifically.
This article neither upheld the spirit of the experience or accurately described the process (unless you were going on an architectural tour of the pubs -- undoubtedly a future Isthmus "scoop.")
This article failed to capture either a generic pub crawl (since the author doesn't drink) or the idiosyncrasies of a State Street pub crawl. So why run it?