"It is the holy grail of beers," Long said.
"Probably one of the top five most highly sought after beers in the United States," said Jason Alvey, the owner of The Four Firkins Beer Store in St. Louis Park.
It's called Hopslam -- a double IPA made in Michigan and released just once a year. It sells out in a matter of hours.
"You have to get it while it's in, otherwise you're going to wait a whole year," said Janet Kennedy, another craft beer fan who bought Hopslam at Four Firkins on Monday.
And Kennedy is not waiting.
"If Alvey's out of it, I will try to follow and see where the truck might have gone and find it at another store," Kennedy said.
I'm also surprised that a retailer like Four Firkins, which I respect greatly and shop at whenever I'm out there, would put it in a top-five list of chase beers nationally. If it's in the top 5, it's a distant 5th. But the dudes there know their business, so from their perspective, maybe it's more solidly in that ranking...?
And there's plenty of Hopslam fervor in Madison. I myself went out for a sixer the day it dropped, at Trixie's (Hi drinkslinger!), and I ran into a fellow beer writer who was also picking some up. His comment: "It's like birds to the feeder." But gone in hours? Unlikely.